Decoding complex markets, refining brand positioning, and building strategies that make an impact—that’s where I excel. With experience spanning global brands, emerging challengers, and cross-industry transformations, I bring a sharp, research-driven approach to marketing.

My work is rooted in deep consumer insights and strategic clarity. I’ve led extensive market research, uncovering what truly drives decision-making, and turned those insights into brand repositioning, product launches, and omnichannel campaigns that resonate.

I’ve also worked alongside C-level executives, facilitating strategy workshops that help leadership teams navigate change, sharpen their messaging, and align on a clear path forward. I’m driven by challenges, whether it’s untangling complex market dynamics, repositioning a legacy brand, or crafting a campaign that demands attention.

At the core of it all, I bring more than just strategy—I bring perspective and connection. A strategic brain that thrives on problem-solving, the adaptability of a mom, and the empathy of a human who understands that great marketing isn’t just about data, but about people. Because strategy only matters if it leads to action—and action only matters if it resonates.